Business is prospering in East El Paso, with many new neighborhoods occupied mostly by middle- and upper-income residents. This is an attractive area of town for the executives employed by the maquilas manufacturing facilities in Juarez, as the access to the border is convenient. The area also offers easy access to two large shopping malls, Cielo Vista Mall and Basset Center, conveniently located off the Interstate.
The east side of El Paso is the largest part of the city, and it continues to expand eastward. What was a vast desert now features attractions such as Tinseltown, the largest movie theater in town, and the Socorro Athletics and Aquatics Centers.
Most places in East El Paso are 15 minutes to Downtown, although expansion has made the outer parts a 25-minute drive. Since the airport is on the Eastside, the hardest part of getting there is the traffic.